Georgia Tech-Europe is the Georgia Institute of Technology’s European Campus. Georgia Tech-Europe, formerly known as Georgia Tech-Lorraine, was established in 1990 in Metz, France. The campus is located in the heart of Europe in the Grand Est region by the borders of Belgium, Luxembourg, and Germany, less than 90 minutes from Paris by high-speed train. The highly innovative European campus offers programs that create synergies between academics, research, and innovation.
In response to the client’s project request for a revamped website, involving an upgrade from Drupal 7 and a rebrand from “GA Tech Lorraine” to “GA Tech Europe,” we successfully executed a comprehensive digital transformation. Here’s an overview of our accomplishments:
Platform Migration and Upgrade: The core of the project involved migrating the existing website from Drupal 7 to the latest version of Drupal. This transition ensured improved performance, security, and compatibility with modern web standards.
Rebranding Strategy: To reflect the client’s rebranding from “GA Tech Lorraine” to “GA Tech Europe,” we developed a cohesive rebranding strategy. This included updating the domain, visual identity, logo, and copy to align with the new brand name and message.
Content Transition: All existing content, including articles, pages, images, and multimedia elements, was meticulously migrated to the new Drupal framework. This was executed seamlessly to ensure the continuity of valuable information.
User Experience Enhancement: We prioritized user experience during the migration and rebranding process. The website’s layout, navigation, and user interface were optimized to provide a seamless and intuitive browsing experience for visitors.
Responsive Design: Recognizing the importance of mobile accessibility, we ensured that the revamped website was responsive across various devices. This allowed users to access the content and features effortlessly, regardless of their device size.
Fresh Design Elements: To align with the rebranding, we introduced new design elements that reflected the spirit of “GA Tech Europe.” This included a modern and visually appealing design layout that resonated with the new brand identity.
Clear Communication of Rebrand: We strategically incorporated client’s announcements, banners, and messaging throughout the website to communicate the rebrand to existing and new visitors. This ensured a smooth transition and minimized confusion.
SEO Optimization: As part of the transition, we implemented search engine optimization (SEO) techniques to maintain the website’s visibility and search engine rankings during and after the migration.
Functional Testing: Rigorous testing was conducted at each stage of the migration and rebranding process to ensure the website’s functionality, performance, and data integrity.
Client Training: We provided comprehensive training to the client’s team to ensure they were well-equipped to manage and update the new Drupal website efficiently.
Results: The culmination of our efforts was a successfully revamped website that seamlessly transitioned from Drupal 7 to the latest version and adopted the new brand identity, “GA Tech Europe.” The website now boasts enhanced performance, improved user experience, and a fresh visual design that aligns with the client’s rebranding goals.
In summary, our project achieved the client’s objectives by orchestrating a smooth Drupal version transition, accompanied by a rebranding from “GA Tech Lorraine” to “GA Tech Europe.” Through meticulous planning, design, and execution, we delivered a modernized digital platform that reflects the client’s evolving identity and meets the expectations of its users.