The Company

Bergen Counseling Centers of Chicago provides counseling and psychological services to individuals living and working in downtown and on the northside of Chicago providing psychological services to promote individual growth and psychological health where each client is a unique individual influenced by his or her culture, family, values and beliefs, and personal identity.

"Meredith and her team did a fantastic job rebuilding my existing WordPress site. I wouldn't hesitate to use her again or to recommend her to anyone looking for a similar project."

Jeremy Bergen

Project Highlights

In response to the client’s need for a WordPress expert, initially for migrating, implementing, and customizing an existing WordPress site to a new template, our project evolved into building a new website from scratch. Here’s an overview of the project:

  1. Assessment and Planning: We began by assessing the client’s requirements and their existing WordPress site. After careful consideration, it was determined that a new approach was necessary to meet the client’s goals effectively.
  2. New Website Strategy: Understanding the client’s objectives and preferences, we formulated a comprehensive strategy to build a new website from the ground up. This strategy encompassed design, functionality, user experience, and technical implementation.
  3. Design and Customization: With a blank canvas, we initiated the design phase. Based on the client’s vision, industry best practices, and modern trends, we conceptualized a fresh design that aligned with their brand identity and objectives.
  4. Content Migration: If applicable, we migrated relevant content from the existing website to the new one. This ensured a smooth transition of essential information while adapting it to fit seamlessly within the new design and structure.
  5. WordPress Development: Leveraging our WordPress expertise, we developed the new website using a customized theme. This involved implementing custom features, ensuring responsiveness, and optimizing performance.
  6. Custom Features: Depending on the client’s needs, we integrated custom features and functionalities that enhanced user engagement, user interface, and overall site performance.
  7. User Experience Focus: We prioritized user experience throughout the development process. Intuitive navigation, clear call-to-actions, and well-structured content were meticulously designed to provide visitors with a seamless experience.
  8. Search Engine Optimization (SEO): Implementing SEO best practices, we optimized the website’s structure, content, and metadata to ensure it was search engine-friendly and poised to attract organic traffic.
  9. Testing and Quality Assurance: Testing was conducted to ensure the website’s functionality, compatibility, and responsiveness across various devices and browsers.
  10. Client Collaboration: We collaborated closely with the client, seeking feedback and incorporating their input at key stages of development to ensure the final product aligned with their vision.

Results: The outcome was a new website built from scratch that surpassed the client’s initial expectations. By pivoting from the original template migration plan, we were able to create a website that was tailor-made to their needs and aspirations.

In summary, our project successfully evolved from a template migration to a new website construction. By strategically designing, developing, and refining the website, we achieved a digital platform that exceeded the client’s goals and delivered a unique online presence that aligned seamlessly with their brand and objectives.


Focus Areas

WordPress, WordPress theme, SEO-Ready

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