A recent study shows that more review stars translate into higher paid search conversation rates. Businesses with an average of 3.31 stars managed to get 10.42 percent conversion rate, whereas, businesses that had 4.5+ stars achieved a remarkable 12.83 percent conversion rate.
The study also revealed that the response rate also affected the paid search performance. Business with highest response rate saw an average conversion rate of 13.86 percent. While the those with the lowest response rate had to settle down for 10.42.
Engaging with customers & responding to their reviews is directly related to improved conversion rate as it builds trust among other users.
So reviews not only help you improve the local search rankings, but also paid search ranking, and conversion rates as well. So if you are not focusing on reviews, now is the time to do so.
To help you get more reviews for your business, we highly recommend using a third party review service like Trust Pilot in addition to having review widgets on your website. Need more details? Please connect with us.